I arrived in Austin on Thursday afternoon and have yet to see the sun. It’s 9:05 on Sunday now, less than 30 hours till kick off. That is… Moontoast Beta is about to say “hello” to the world (US first). Moontoast is “where the world comes together to share it’s knowledge, because together…. we know everything.” It’s a website my business partner, Marcus, has been working on extensively since April of ’08 along with Bucky Baxter, Joe Glazer and Michael Hoje. I’m here to document on film, as I have the previous year; the development of a start up, the evolution of a businessman, a general running his army. Whether the business goes mainstream or not, it is already a success, and Marcus has proven his discipline in representing his position as “Chief” running point in the final minutes. These are artists who have been attracted to the light of business through a good idea. Wait a second…. Is that light spilling over the horizon. I believe the sun is trying to also say “hi.” Hold on, Marcus is talking with Walker (the project manager again via iphone), I’ve gotta grab my camera and start shooting again. Cinema Verite’!
Later.
